ALWAYS FORWARD — BRAND IDENTITY
Edition 01

CONTENTS
  01_Logo_SVG/          11 vector masters, transparent background
  02_Logo_JPG/          6 logo files on white and navy
  03_Brand_Sheets_JPG/  5 guideline sheets (cover, foundations,
                        applications, specifications, portfolio)
  04_Social_JPG/        4 profile squares (1080x1080) + cover (1640x624)

COLOURS
  Navy    #1D2951    RGB 29 41 81
  Signal  #FF2801    RGB 255 40 1
  Slate   #5B6378    RGB 91 99 120
  White   #FFFFFF
  CMYK values are conversions. Confirm Pantone against a printed proof.

TYPEFACE
  Sora. Wordmark: Medium 500, 0.26em tracking.
  In the SVG files the wordmark is converted to outlines,
  so no font installation is required anywhere.

GEOMETRY (locked — do not redraw)
  Ring outer r62, inner r38      Stem 39 wide, flush to ring
  Chevrons 45 degrees, 39 wide   Gap between chevrons 39
  Mark ratio 327 : 124           Minimum width 96 px / 20 mm

RULES
  1. Mark and wordmark are EXACTLY centred on the same vertical axis.
  2. Wordmark width = 88% of mark width.
  3. Place with a set WIDTH and automatic height. Never fix both.
     Aspect ratio is locked inside every SVG, so it cannot stretch.
  4. Never redraw or restyle. Always start from these masters,
     never from a screenshot.

DO NOT
  Stretch, condense, rotate or skew. Add shadows, outlines or effects.
  Recolour outside the palette. Set the wordmark in another typeface.

NAMING
  AF_[Type]_[Version]_[Colour].[ext]
